Communications & Marketing Director

Position Summary

The Communications & Marketing Director develops and implements marketing and communications plans to inspire and engage a growing constituency for conservation, create an inclusive and welcoming organizational presence, and effectively demonstrate the impacts of Conserving Carolina. The Communications & Marketing Director is a skilled nonprofit communicator who can develop materials and capture stories that foster donor and community loyalty and appreciation through the production of a variety of print, video, audio, and electronic communications.

Key Responsibilities

  • Develop and implement an integrated strategic communications plan and content marketing strategy in partnership with fundraising, programming, and land protection staff to advance Conserving Carolina’s brand identity; broaden awareness of programs and priorities; increase organizational visibility and connection with key audiences; increase donor support and retention, and thoughtfully acknowledge individual and community support.
  • Use storytelling (writing, photography, video), specifically “stories of change” or “impact stories” to expand Conserving Carolina’s audience and demonstrate the relevance of conservation work, using shared values to connect audiences to the impact of conservation in new ways.
  • Integrate across all communication and development channels. Manage day-to-day communications and strategic initiatives;
  • Develop and execute an editorial calendar with each of Conserving Carolina’s communications channels in mind.
  • Lead a program to create a storytelling culture within the organization (board and staff) to effectively convey the impact of our work, from the perspective of whose lives have been changed and the relevant audience for each story.
  • Develop an integrated strategy for each communications channel, to provide effective reader experiences and engagement throughout the year. Adjust different tools, as needed, to stay abreast of current trends in the nonprofit sector. Manage all print and digital communications, including but limited to social media, website, email marketing, bi-annual newsletters, press releases, advertisements, brochures and other outreach materials.  Manage relationships with associated vendors.
  • Work in partnership with development staff to produce brochures, event invitations, bi-annual mail appeal campaigns, and annual reports, and other development pieces as needed.
  • Oversee any remaining tasks of the recent redesign of the organizations website; ongoing maintenance of the website reflective of best practices of nonprofit websites and organizational values.
  • Actively engage, cultivate and manage press relationships to ensure media coverage of Conserving Carolina’s projects, programs, and special events in both traditional and creative ways.
  • Compose monthly “Stories of the Land” column, in Hendersonville Times-News, and when relevant, Transylvania Times and Tryon Daily Bulletin; includes interviewing, photographing, and researching relevant and relatable features(~1000 words) that effectively convey stories of change in connection to Conserving Carolina’s program work.
  • Help prepare talking points, presentations and supporting material as needed for a variety of audiences.
  • Create video presentations and clips for educational and promotional purposes.
  • Oversee the day-to-day activities of the communications function including budgeting, planning, and staff development; bring a creative perspective in both program design and a culture of appreciation within, and external to, the organization.
  • Supervise and mentor AmeriCorps Community Outreach & Education Associate.
  • Attend and represent Conserving Carolina at a variety of events including Conservation Celebration, Land Lovers Picnic, Holiday Party and designated outreach events.
  • Organize and manage Conserving Carolina’s photo library, presentations, and video material.

Qualifications

  • Successful writing and editing experience with a variety of print and online communications media including use of visuals; experience in nonprofit marketing and communication a plus
  • Skilled storyteller; ability to transform jargon-laden information into captivating and inspiring stories designed to connect to new audiences and/or engage others; ability to guide and encourage co-workers and board of trustees in building their own storytelling skills
  • Ability to write in a donor-reader-centered manner; framing stories and materials to elevate community members and donors as change agents. Demonstrates ability to learn new strategies and techniques, remains current of nonprofit communications and fundraising trends
  • Demonstrated experience working within or managing a comprehensive and integrated strategic communications, media relations, and marketing program to advance an organization’s mission and goals
  • Creative and thoughtful ideas on how new media technologies can be utilized
  • Experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print and electronic publications
  • Demonstrated ability in photography and graphic design; video skills a plus
  • Self-reliant, good problem solver, results oriented; ability to learn new technologies and strategies
  • Basic skills in PowerPoint design or similar tool for effective and creative presentations
  • Ability to make decisions in a changing environment and anticipate future needs
  • Enthusiastic and compelling public speaker
  • Energetic, flexible, collaborative, and proactive; team player and strategic thinker. Able to work with good humor and mentor other staff throughout the organization
  • Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with Conserving Carolina’s Board, staff, members, and donors
  • Passion for Conserving Carolina’s mission

Essential Job Requirements

Education: Bachelor’s degree in journalism, communications, or related field

Experience: 3+ years in a communications role; supervisory experience and familiarity with fundraising and development strategies a plus

Physical Requirements: Ability to work at a computer, operate office equipment, and attend meetings in and outside the office.

Limitations and Disclaimer

This job description does not represent an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties.  Responsibilities, tasks, and duties may differ from the job description, as assigned.

Work hours & Compensation

Full-time position-40 hours per week. Competitive pay commensurate with experience; health benefits; retirement benefits; supportive and engaging work environment with opportunities for professional development.

TO APPLY:

Send resume, cover letter, writing sample, and references with subject line “Communications & Marketing Director Application” by email to:

julianne@conservingcarolina.org

or mail to:

Human Resources

847 Case Street

Hendersonville, NC 28792

Open until filled.

Conserving Carolina is an Equal Opportunity Employer.

Conserving Carolina prohibits any discrimination in carrying out its mission on the basis of race, color, religion, sex, age, national or ethnic origin, disability, sexual orientation or marital status. This includes all programs, projects, events and any other related activity sponsored by Conserving Carolina.

Conserving Carolina recognizes and honors diverse cultures and traditions and proactively seeks individuals for all aspects of its work from varied backgrounds for the greater enrichment of the organization. It is the goal of Conserving Carolina to have a membership, staff, volunteer base, and board that reflects the diversity of ethnic and demographic groups of our service area.